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The COVID-19 pandemic certainly qualifies as a business disruption event.  It has caused transformative changes to many businesses in how they create and deliver products and services to their customers; perhaps it even changed the very customers they serve.  And with those process changes come considerations for new data to collect and analyze, new questions to ask for the business to evaluate and learn from.  But you don’t have to wait for a disruptive event to transform or re-evaluate your business processes and data.

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