In Episode 12 of InterVision’s Status Go podcast, guest Brad Fruth, Information Systems Manager at Beck’s Hybrids, points out that there is no longer a delineation between digital agriculture and agriculture. Agricultural organizations, large and small, are technologically advanced, data-driven, digital forward companies; in fact, they must be in order to remain competitive in the industry. Brad talks about the growth of Beck’s Hybrids and the prominent role technology has played in that development, as well as their long-standing, value-driven customer focus and how they plan to maintain their competitive edge through continuous innovation.
Status Go is the weekly podcast from InterVision. We provide actionable insights from technology leaders to technology leaders who want to break out of the status quo and lead their businesses into the new future. Listen to more of our episodes here: https://www.intervision.com/statusgo-podcasts/