4,000 Connectionssurpassed a milestone of sorts last month. When one Russell Bush reached out to me on LinkedIn requesting a connection, he became my 4,000th connection. FOUR THOUSAND! There was no balloon drop, no marching band, nothing to mark the occasion, only another cup of Starbucks coffee when me met up a couple weeks later (I did give him a signed copy of my book, Amplify Your Value, however). 4,000 connections.

OK, I can hear you now, “You must accept everyone’s requests” or “You can’t possibly know that many people”. The truth is I do not accept all requests. There have been some doozies over the years, like the guy trying to tell me my long lost relative left me with $10,000,000 in gold bullion, or, the woman from eastern Europe looking for a “friend”. Fortunately, those are few and far between. Mostly, I look for people who want to share insights, are in transition, or just looking to make a professional connection. (I’m not really looking to be sold to, so if that is why you are reaching out, chances are I won’t accept.)

As for knowing 4,000 people. I have to admit, there are some names in there that I do not remember how we connected. Sometimes, looking at the date we made the connection helps jog the memory banks, other times, that doesn’t even help. However, I do try to stay in touch will all of them. Part of my morning ritual (in addition to coffee with my wife and the Today show), is to review the notifications in LinkedIn and send birthday wishes, congratulations on work anniversaries and new jobs, and sometimes just to say “hi”. Sky Caserotti and I get a good laugh every year on his birthday when I send the message, we’ve been dancing that dance a long time!

I started on LinkedIn September of 2006, just a few short years after the platform launched. My first connection? Steve Johnson. Steve and I worked together at Thomson (RCA, now Technicolor). I recruited Steve to relocate his family from California to Indianapolis and join me at Lauth Property Group. During the real estate crash of 2008/2009, I was forced to lay Steve off as the company downsized dramatically. Believe it or not, we are still friends (I think)!

Those first couple of years, most of my connections were with colleagues from my Thomson days. I found LinkedIn a great way to stay connected as we all went our separate ways and our careers grew. Eventually, I started connecting with business partners, CIOs from other organizations and “old” friends. My oldest friend being Andy O’Donnell.

Andy and I worked together at Indiana National Bank (now Regions) a million years ago. We were in the bank’s running club, the Bison Stampeders. Just about every day, we would meet for lunch to go running. Andy was a bank officer and therefore had access to the Officer’s Lounge, complete with showers and lockers. I was Andy’s guest so often, I still get emails about Officer reunions, even though I never was one! We ran when it was hot (once being featured on the news for what NOT to do when it is 97 degrees), we ran when it was cold (weather too bad to be outside, we ran the stairs – 36 flights up, 36 down – twice).

Since Thomson was a global company, my LinkedIn connections were also global. My dear friend Laurent Ricard, jumps off this list. During one my trips to Paris when Carmen joined me, Laurent and his beautiful wife Agnès hosted us for a fabulous holiday dinner of quail and brussel sprouts. We met his two children. As time went by, his son Guillaume and I connected on LinkedIn and Facebook. He once recorded a guitar riff for one of my presentations. He is now contemplating an internship here in the US. Connections. Multi-generational connections.

In 2009, my number of connections jumped. I had left Lauth and was launching my own4,000 Connections business, Confluence Dynamics, a green business consulting firm. I added clients and colleagues in the “green” industry to the list. One of my first clients (perhaps my first) was Kevin McKinney, publisher of Nuvo, an alternative newspaper in Indianapolis. Kevin was gracious enough to take a risk on my business very early on, though he did question me extensively on what an IT guy knew about HVAC systems, plumbing, electrical and industrial cleaning. (For the record I was LEED Accredited!) Kevin would later play a major role in one of my son’s music videos. While that is a story for another day, it did spawn the phrase, “It’s not a rap video until the cops show up”, just sayin’.

To no fault of Kevin’s, my foray into this space was short lived, and in early 2010 I launched a job search. As a result, my LinkedIn connections jumped again. I was amazed at the number of people who met me for coffee. People I hadn’t seen in 20 years, said yes, I would be glad to help (Elaine Bedel). People I didn’t even know, said yes, when can we meet (Geoff Endris). It was humbling. Dozens and dozens. When I landed the CIO role at Goodwill, I was thankful for each and every one who said yes (no one EVER said no). I made a promise to myself, two promises actually. Promise one: I will never let my network go stale (hence the birthday and anniversary greetings, Sky). Promise two: whenever anyone asked me to network because they were in transition, the answer would always be “yes”.

Goodwill enabled me to connect with hundreds of people. Some colleagues at Goodwill of Central Indiana, some colleagues at other Goodwill organization, tied together by a common brand and a common mission. Some, like me, have moved on from Goodwill, but I know I speak for all of them when I say, we carry Goodwill in our hearts. Together we accomplished some amazing things. Together we built an amazing network.

I could go on and on. I am sure there are people in my connections where my memory fails me and I don’t recall the circumstances under which we met, however I’ve scrolled through the first thousand names and I remember each one. I could tell you where we met and under what circumstances. I could write a book…huh…I could write a book! I could write a book from the stories. What an epic story it would be. An amazing group of people. Some I’ve never met face to face, yet we have a shared history. We have touched each other, if only briefly. You are all part of my tribe. Thank you! Thank you for connecting, Thank you for sharing yourself. Thank you for your role in making me who I am.

business, leadershipThinking back, I am not sure what I expected. I had been asked to represent the executive staff by speaking at the graduation ceremonies for one of our high schools (didn’t know Goodwill Indy had high schools, did you?). I was flattered to have been asked, but really had no idea what to say. This was not an ordinary high school, this was a school for adults who had dropped out for one reason or another, but who now wanted to come back and complete their high school diploma, not just earn a G.E.D. I would be speaking at The Excel Center – Anderson. What could I possibly say that would be meaningful to them? Would their families come to watch? My own graduation was over 35 years ago, what connection would I have to them? I didn’t realize I was about to be blown away!

I arrived early (wouldn’t want to be late) so I sat in my car and worked a bit (OK, I read email, but hey that IS my work!). I was stunned, as car after car pulled into the lot. I walked inside to find the place packed with friends and family. The students were busy putting on the caps and gowns. I was immediately struck by their genuine excitement (some nervous excitement maybe), their closeness to each other, and their closeness to the faculty. The mood was one of celebration and it was contagious!

I donned my robe and took my place next to the school’s director (principal) as we processed in. As the graduates walked down the aisles (making a pass down each aisle so friends and family could see their graduate) the excitement built as cameras (ok cell phones) flashed.  Sitting in the front on the stage, I could see the faces of husbands, wives, parents and children of the graduates, already I was choking back tears.

Three graduates had been selected to speak. I can’t begin to do their stories justice. One was a woman who had dropped out twenty-three years prior. She wanted to come back, now years later, to get her diploma to be a role model for her kids. Another was a young man who had struggled in traditional school and had been tagged “special needs”. He was now graduating with several certifications and heading off to college. The third was a young lady whose best friend had been murdered, the depression and confusion this brought into her life destroyed her high school career. She had come back to earn her diploma to honor her friend. Amazing stories! My guess is, the other 53 graduates’ stories were just as amazing!

You can read their stories hear: Laura, Isaac, Sarah.

How could I possibly follow THAT? A few days before the event, I had come to the realization (kind of a duh moment) that no one was there to hear me speak. They were all there for them, for the graduates. Keep it short, keep it simple.

I am truly honored to be here tonight representing the Goodwill family on such a special occasion. We, your friends and family, your teachers and faculty, and Anderson community leaders are here to celebrate with you.

To the community leaders of Anderson, I want to say thank you. Thank you for the partnership and the vision that lead to the opening of the Anderson Excel Center just two short years ago. Your support of the Excel Center has enabled them, the third graduating class, to achieve what otherwise might have been un-achievable.

To the teachers and administrators, I want to say thank you. Thank you for the dedication and caring that enabled you to teach, inspire and change lives. What you do is incredibly difficult, and yet so incredibly important. I and the rest of the 3,000 employees of Goodwill are honored to be your colleagues.  Your work here has been nothing short of amazing.

To the friends and families of our graduates who are here tonight, I want to say thank you. Thank you for being here to celebrate with your graduate. Thank you for the support you have shown as they attended classes, did homework, and studied. I am sure it was not always easy, nor convenient. They are here in front of you today due in part to your support.

To the graduates, I want to say thank you. Thank you for allowing us to join in your celebration. Your lives have been forever changed. Each of you has a story, a story of roadblocks and obstacles. But tonight, you have added a chapter to that story, a chapter of perseverance, of fortitude, of overcoming those roadblocks and obstacles. Whether your next step is a career, or you plan to go on to college, you have accomplished something tremendous. You can say, proudly, “I am a graduate! Thank you for sharing your story with us, thank you for sharing your moment with us. Thank you for changing our lives as well.

 As each student received their diploma, I had the honor of shaking their hand. Each one of them looked me in the eye, business, leadershipproudly. As I congratulated each of them, tears continued to well up. This is why we do what we do, this is why I do what I do, for those 56 new high school graduates that are ready to take on the world!

To see pictures of that night at The Excel Center – Anderson, or the other Excel Center graduations check out the photo album. To learn more about The Excel Centers visit our website at: The Excel Center.

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.

It had been over 20 years since I had been on a hay ride. I daresay, that probably holds true for the majority of the participants at the recent #GWTS2014Summit…but let me start at the beginning. Leadership, Business, Management

A year ago, we put a twist in our annual budget and planning cycle. Many companies and departments conduct offsite planning “summits” and we had always done much the same. In 2012 we added something I had talked about doing for years. We invited some of our vendors to participate. To be invited, the vendor had to be a “strategic partner” (see “Three Keys to a Lasting Relationship“). So, after my management team had spent a day and a half reviewing business plans, trends in the industry, and trends in technology, our vendors arrived. We spent the remainder of the second day reviewing those plans with them, asking for feedback, and asking for general questions.  For the inaugural event, the feedback we received afterward was very positive, enough so to repeat in 2013.

Always looking to improve and listening to the feedback from the that first event, we made some changes to the format.

First of the changes…Twitter and the hashtags. As I talked about in a previous post, Twitter is my new way of taking notes at conferences (see I will never take notes again). I thought…”why not”. So, I created the hashtag and began tweeting first thing in the morning of day one. I encouraged my team to join in (though I must say NO ONE DID, ahem, are you listening?). I also sent a note to the entire department and our vendor partners suggesting they follow along with the activities through Twitter. Our day began in the Roosevelt Room at Fort Harrison State Park (ok, that is significant, but to find out why, you have to read a future post about my journey with Theodore Roosevelt).

Day one was focused on internal discussions with our management team. We reviewed business and infrastructure plans, however, we dedicated the meat of the day to open discussion, about the department, our company, and where we are versus where we want to be. Believe it or not we ran out of time!

As day one of discussions came to a close, it was time for another departure from the prior year. As I mentioned, last year the partners came at the end of day two. While the conversation was good, I believed it could have been better. So, this year, we had the partners join us for dinner at the end of day one (now before anyone reading this panics and thinks we bought dinner for 35 vendors, we did not, we asked that each vendor attending pay for their own meal. There, feel better?). The dinner was catered by the park at one of their shelter houses.

My team and I headed down to the shelter house while our guests began to arrive. Many had met the year before, or had been involved in joint meetings with us. However, there were some new faces to introduce to each other. This was one of the reasons for the shift to the end of day one…to get the introductions out of the way. Keep in mind, some of these vendors represented companies that were competitors of each other (not on our account mind you, but competitors in the market just the same). We had warned them all to put on their big boy and big girl pants for the event; it was after all about transparency and dialogue.

Gradually, the conversation began to shift from introductions into curiosity. Why HAD they been instructed to dress casually and wear outdoor shoes? Where we going to hike? Where we going to have a scavenger hunt? Maybe, a “vendor challenge”? (btw nice tennies, Steve!) Soon the sound of a large tractor could be heard in the distance. Since only two of knew what was happening, no one noticed. Moments later a large John Deere (Dave, picture our John Deere salute here!) tractor pulled into the parking lot next to the shelter house. It was pulling two large wagons filled with hay. Still, not many noticed.

I stood up on one the picnic tables to get everyone’s attention and announced, “Before dinner, we have a surprise for all of you! You may notice the two wagons behind me, everybody…follow me and pile in, we are going on a hayride”. At first the crowd didn’t move, as if they thought I was kidding. Me? Kid? I don’t think so…let’s go folks EVERYBODY IN!  Finally, 40+ of Indianapolis’ finest business people were piled in the two wagons and we headed out for a 45 minute tour of Fort Harrison State Park.

Business, Management, LeadershipAt first there was some awkward chit-chat and bemusement, I don’t think many of them could believe we were actually on a hay ride. The further along the pathways we traveled, the polite chit-chat gave way to laughter, spirited conversation and picture taking.  You could sit and watch the inner child come out. By the time, we were halfway done, there was debate about which wagon was the “cool, more fun wagon”. (Personally, I think the one I was in was the cool wagon!).

After the adventure, the dinner was served. I think the hay ride dominated the conversation at most of the tables.

The next morning as we gathered in the Roosevelt Room, the evenings activities had the exact effect we were looking to achieve. The greetings were boisterous, the conversation lively, and…the ice had been broken. We kicked off the meeting with a special guest and a dear friend of mine, Dr. Dan Miller of Historical Solutions (www.historicalsolutions.com). Dan provides leadership training, team building, and executive coaching, all in the context of exploring history. Those of you who know my passion for Lewis and Clark would think we were twins separated at birth. Dan provided us with an historical perspective of our surroundings, in the Roosevelt room of For Harrison, the relationship between Teddy Roosevelt and Benjamin Harrison and an approach to planning, preparation and execution. There could not have been a more appropriate start to our day.

Next up, we reviewed the business and technology plans and highlighted our discussions of the day before with our partners. We then asked each partner to present their views on the trends they are seeing in their slice of the industry. I am sure it was tough, ask a bunch of business development people to get up in front of a room of 45 people and NOT SELL and only give them FIVE MINUTES, it had to be tough! (Ok, to be honest, next year, I am going to edit their slides beforehand and remove any of those “here is who we are, how much we sell, and who our customers are” slides!) Check out the Twitter hashtag (#GWTS2014Summit) to see some of the highlights from the round-robin presentations.

We spent the remainder of the morning in a group discussion of our projects, the trends, business issues, and our direction. In addition to some great thoughts, I believe there were several business connections made within the group and some ideas for additional areas of partnership with us were formulated.

Our partners left at the end of the morning discussion, we were then joined by our newly formed architecture team. We spent the next couple of hours diving into discussion topics specific to our technology architecture. By mid-afternoon, we were joined by the remainder of the team and we jumped into topics about process, team dynamics, and communication.

Overall, it was a very successful summit. We learned a a lot from each segment, solidified our roadmap, and potentially made some connections for business. We are already planning next year’s event and how to make it even better…hmmmmm, something like “Vendor Wipe Out” comes to mind….

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.

I could have just as easily titled this post “An Old Dog Learns ANOTHER New Trick” (“An Old Dog Goes Back to High School“), but I really have quit taking notes at conferences. Instead I have crowdsourced this task. How, you ask, did I do that? With Twitter, of course (right now everyone reading this who is under 30 something is saying “Duh”)! Hey, keep in mind, I am a former COBOL programmer that once declared, “Real programmers don’t need mice!”, these lessons are a big deal!

In the past, I would dutifully scribble notes, sometimes pages and pages of notes. Later, I would go back and transcribe them (assuming I could actually readBusiness, connectivity, technology them!). About a year ago, I got really technologically advanced and used my iPad to type notes, thus saving the transcription step. I still found that I would miss things because I was busy typing the previous nugget. (on this subject, don’t those people that use laptops with noisy keyboards to take notes incessantly throughout a conference just drive you nuts?).

Several weeks ago, I attend MIT’s CIO conference (#MITCIO) and decided I was going to try to use Twitter to take my notes. I set up a stream on Hootsuite to monitor the hashtag (jeez, three years ago I didn’t even know what a hashtag was, now I am using it in a sentence!). When one of the speakers or panelist said something that struck a chord with me, I tweeted it. Of course, there was a room of several hundred other people also tweeting. By monitoring the stream, I could see what others thought were important points, or see what comments someone might disagree with, or what thoughts were amplified through additional ideas. Since there were multiple tracks, I was even able to follow the comments from sessions I could not attend. Weeks later attendees are still adding thoughts to the dialogue. When I returned from the conference, I merely archived the stream and have my notes (and hundreds of others’ notes) to review for as long as I like.

As I write this, I am attending the Connected World Conference (#CWConf13) in Santa Clara. I have used the same crowdsourcing techniques to take notes at this conference. Talk about being connected! This morning I attended my first Tweet Chat. Peggy Smedley (@ConneectedWMag) of Connected World Magazine and the Peggy Smedley Show (www.PeggySmedleyShow.com) interviewed Mike Tinskey from Ford (@Ford) about their connected and electric cars. People could join live at the conference, on the web, or by following the conversation and posting questions on Twitter (#FordCW) or on the Tweetwall hosted on Tweetwally (http://fordtweetchatcw.tweetwally.com/) and presented to the live audience. It sure beat the old way of Q&A…of writing down your question to be handed to the speaker, or stepping up to the microphone to ask questions. Again, by archiving the stream, I have a permanent record to review later.

So what of the random thoughts, ideas, or actions that I didn’t want to share with the Twitter universe? Since I live in my in-box anyway, I just jumped over to Gmail and shot myself a quick email. All the follow up items are now sitting safely in my in-box and I don’t have to remember to go back and read my scribbles.

Business, connectivity, technologyI think over time as more and more event planners adopt these strategies the process will improve even more. For example, I would love to see separate hashtags for each session. This would enable you to further organize your “notes”. Also, it would be great if events included the speaker’s Twitter handle and LinkedIn link in their bios to facilitate learning more of their thoughts and potentially continuing the dialogue. I would also like to see more events put their guides online, in e-book format or even in app format, that would enable clickable links.

Will I ever take notes again? Sure, most meetings aren’t appropriate to Tweet publicly and some conferences or events may not support the technology to make it possible or some sessions may not have the critical mass of  attendees that tweet, but you can bet, when I can…I will.

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.

With no apologies whatsoever to the Material Girl, I just spent two days this week living in a virtual world. It was an incredible experience! In a first for the MIT Executive Education Program, one of their classes was offered in a virtual environment. No, this was not your father’s webinar using WebEx, this was a virtual classroom, complete with personalized avatars.

Let me try to explain. I started attending MIT’s Sloan School of Management Executive Education Program last year. Typically, classes are held in Cambridge, either on campus or at a nearby hotel. However, the class “Big Data: Making Complex Things Simpler” was different. It was offered in two venues, one in Cambridge and one virtually using AvayaLive Engage. The kicker? The classes were run simultaneously as one class. There were 100+ students in Cambridge and about 70 of us from around the world that joined virtually.

Leadership, Education, Business

The Transporter

The platform leverages video gaming technology to create a near-real virtual environment. Each student had their own avatar they controlled from their mouse and keyboard. In a scene straight out of Star Trek, my avatar was transported and materialized outside an auditorium .  In this auditorium, the students could great each other with a handshake and speak in our own voices. I met and spoke with people from the U.S., Saudia Arabia, Egypt, London and Brazil. Our avatars could wave, raise our hands, clap, point, shrug, and fist pump with excitement.

The Engage platform uses the concept of proximity, so only those students, er avatars, in range of your voice could hear you. You could whisper to have a private conversation or shout to be heard by more.

Leadership, Education, Business

The view from Virtual to Live

The auditorium had a stage area. Anyone standing on the stage and speaking could be heard by all the students. Above the stage where three large screens. On one screen there was a live video feed from the classroom in Cambridge. The center screen was used to project the slides of the material (the third screen was not used) In the rear of the auditorium was a microphone. Avatars that spoke into the microphone could be heard throughout the auditorium and in the class room in Cambridge.

Leadership, Business, Education

The view from Live to Virtual

Professors Erik Brynjolfsson and Alex “Sandy” Pentland taught from the live classroom, but on several occasions joined us in the the virtual world.

Hopefully, I’ve painted an adequate picture of the environment. The course itself was outstanding, but rather than recount the material (heck, you can take the class yourself!) I want to share some of my observations.

In a recent article on the Financial Times blog “Online learning “no substitute” for classroom”, Peter Hirst, executive director of executive education at Sloan stated “The competitive comparison is not between on-line and in-person, it is between on-line or not-at-all.” While I agree with Dr. Hirst, I will say this virtual environment beat traditional webinar environments hands down. Combining it with the live classroom took it even a notch higher. I think some tweaks could make it almost like being there.

So some observations in no particular order:

  • All of the avatars were good looking and about the same age. There were not any “less attractive”, nor “overweight”. There was diversity in color and nationality, however.
  • In this environment, it is even more important that participants mute their microphones when not speaking. Not muting caused an annoying echo, not to mention the crying babies, traffic noise, and the occasional dog.  This was easily managed by our hostess Christine Mansella, however.
  • On day one, there was a significant lag of the audio feed from the virtual world to the live world. The Avaya and MIT engineers resolved that over night and it behaved flawlessly the the second day.
  • Running this environment on my Mac caused it to run blazing hot. I had to use my lap desk fan to keep it cool (thanks Holly and Brad!).

By the time the class was over, I was so immersed in the virtual class that I would forget that Christine was actually in the live classroom. Seeing her handout certificates was a bit surreal.

Leadership, Education, Business

Breakout Room C

So, some tweaks on how to improve IMHO (in my humble opinion)…

  • Because we were virtual, there was really no way to grab one of the professors for an offline question or to take a deeper dive with them on break. 
  • The breakout rooms worked adequately, but they were not like sitting at a table with your classmates. There could have been more structure around “room assignments”. The first room I was in only had three of us and while the conversation was good, it could have been better. In a later room, it seemed like there was 20 of us, which was probably too big.
  • While on the breakout sessions, the final exercise required the teams to complete a Matrix of Change. This was not possible in the virtual breakout rooms. An collaborative editing function, like Google Docs, or something would have been helpful.
  • It was not possible to “break bread” together. The live class had lunch, the virtual world was left to our own devices. Though I was quite jealous when one of the participant’s house boy brought him a grilled cheese sandwich. Related to this, the live class had a cocktail reception after the first day. I am not sure how to solve either one of these, but perhaps having a live feed from the lunch and reception, and allowing the live students to create avatars and join us in the virtual world would have worked. I know several times in my career when I managed staff around the globe, I had donuts delivered in Indy and Deptford, croissants in Paris and gulab jaban in Mumbai while on a conference call with each other.
  • It would have been helpful if my avatar status bar stayed visible. It was hard to tell if I was muted or not.
  • Asking questions was a little cumbersome because the avatar would have to move to the microphone at the rear of the auditorium.
  • Because we were virtual, we missed out on one of the traditions of business…exchanging business cards. It would have been cool to be able to do that in the virtual world somehow.

In the end, I guess the answer to the questions “Would you attend another class virtually”, or “Would you recommend this to a colleague” is the ultimate test. The answer to both is a resounding YES! Though after listening to Erik and Sandy talk about all the data being collected by all the devices in this connected world, I have to wonder…what data did they just collect on all of us? LOL

Part 5 of the series on Corporate Connectivity, other posts include: N.C.I.S. Indianapolis – The PilotN.C.I.S. Indianapolis – Episode 1: NetworksN.C.I.S. Indianapolis – Episode 2: Communication (and Collaboration), N.C.I.S. Indianapolis – Episode 3: Information, and N.C.I.S. Indianapolis – Episode 4: Systems

So, are you asking yourself, “Why are we doing this?” or “What’s in it for me?” The answer will differ depending on your view of the organization.

If you are one of those we serve, you will benefit from a much more holistic approach to assisting you with the barriers and roadblocks you may face.

As a customer, shopper or donor, we will be able interact with you on a much more personal level, understanding what you want and need from your experience with us.

Our partners will have a much more cohesive view of our relationship with them.

We will be able to communicate to the central Indiana community the economic impact of our programs and services.

And last, but certainly not least, our employees will experience an organization in which information flows throughout the organization, where ideas for innovation can come from anybody, and where collaboration enables us to achieve more together than we ever could apart.

In their book, “The Social Organization,” authors Anthony J. Bradley and Mark P. McDonald raise the questions: “What if you couldHorizon_Sun_rise__Wallpaper_jjwbl tap into the full talent, creativity, experience and passion of your employees, customers, and suppliers? What if you could minimize the constraints imposed by specialization and compartmentalization? What if you could retain or recapture some of the benefits, human and organizational, of that collaborative start-up without losing the glue that currently holds the organization together?”

This is the promise of N.C.I.S.: To leverage the work of Marketing, Technology Solutions and our cross functional teams — the Corporate Connectivity Committee and Goodwill Connections Team — to transform Goodwill Indy into a social organization; an organization that “strategically applies mass collaboration to address significant business challenges and opportunities” and further offers opportunities, provides services, and leverages its resources with those of others to improve the education, skills, employability and economic self-sufficiency of adults and the future employability of young people.

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.

Part 5 of the series on Corporate Connectivity, other posts include: N.C.I.S. Indianapolis – The PilotN.C.I.S. Indianapolis – Episode 1: NetworksN.C.I.S. Indianapolis – Episode 2: Communication (and Collaboration), and N.C.I.S. Indianapolis – Episode 3: Information

Information-Systems-and-Computer-Applications-CLEPThe underlying systems that tie all of this together are evolving at a lightning pace. Driven by the continuing consumerization and “appification” of IT, we have seen an explosion of technology, including smart phones and tablets. In 2012, for example, the number of smartphones in the market exceeds 1 billion, and it is estimated that by 2015, tablet sales will exceed that of traditional PCs.

This technology explosion has help to drive the skyrocketing growth of social media platforms. Facebook users have exceeded 1/7th of the world’s population, and during the 2012 presidential debates, people tweeted over 10.5 million times in a two-hour period.

Add to this the growth of software-as-a-service and other types of cloud-based applications, which are expected to triple in the next three years, and you have a pace of change that is mind-boggling. IT departments the world over are trying to keep up.

Goodwill Technology Solutions has embraced all of these changes with the motto of “any time, any place, any device.” Our internal server architecture is about 90% virtualized. Server virtualization was the first step in our strategy to become more agile and reduce the time spent “keeping the lights on.”

The next step was to move away from dictating which smartphone an employee must use to a BYOD (Bring Your Own Device) approach that enables our employees to pick the smartphone that works best for them. We were also one of the first companies to embrace tablet technology, using iPads throughout the organization, including issuing one to each of our IT Service Technicians to enable them to stay on top of their support tickets.

We took a significant step in the “cloud” by migrating from Microsoft Exchange and Outloook to Google Apps for email, contacts and calendaring. Most recently, we launched cloud-based HRIS (Human Resources Information System) and payroll systems using Workday as Goodwill’s Employee Management System.

Next Up: Series Finale: The Results

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.

Fourth in a series of posts exploring corporate connectivity: N.C.I.S. Indianapolis – The PilotN.C.I.S. Indianapolis – Episode 1: Networks, N.C.I.S. Indianapolis – Episode 2: Communication and Collaboration

“Water, water everywhere, but not a drop to drink.”

business, technology, marketing, connectivity, collaborationThe same could be said for data. “Data, data everywhere, but no information to use.”  In 2012, approximately 2.5 quintillion (2.5 x 1018) bytes of data were created every day! The industry has tagged this with the name “Big Data.” Making sense of all that big data and turning it into actionable information has given rise to a new type of position in many companies, that of “data scientist.”

For decades, companies have been trying to turn data into information through technologies such as data warehouses and business intelligence applications. Most of this effort was focused on their own internal data. However, with the growth of internet technologies, mobile technologies and the computerization of just about everything, more of the focus is shifting to data that is not only created outside the corporation, it’s stored outside the company, too.

Transforming this data and managing this information is vital to effectively running a business today. These changes are having a significant impact on traditional marketing. In an interview with Bruce Rogers of Forbes magazine, Rory Findlay of Egon Zehnder’s Global Consumer Products Practice stated, “…the game has been transformed. Consumers used to be anonymous. Businesses marketed to large demographic groups, differentiated by lifestyle attributes. But increasingly, marketing now targets individual consumers whose behaviors and preferences can be known and predicted with remarkably nuanced precision. At the same time, Digital Marketing is vastly increasing the number of consumer touch points.” [1]

Facebook is one of the top dogs of harvesting online data to customize the user experience. Ads are tailored to you from the pages you visit, the posts you “Like” and other online habits. As an example, a Facebook user I know remarked, “When I log on, the ads that appear on the side bar are for Chicago Bulls, IU and Michigan Wolverines products. I get ads for Jay-Z and Eminem concerts.” (Thanks, B!)

The data at Goodwill Indy is approaching 15 terabytes. It’s not a lot in comparison to some companies, but it’s equivalent to about 3,750,000 song downloads, to put it in consumer terms.

In 2012, we processed more than 5,000,000 sales transactions and another 1,900,000 donation transactions. Until the launch of our loyalty card program, Goodwill Rewards, we knew little about our shoppers and donors except in aggregate or anecdotally. Today, with almost 300,000 members, we know much more about who is shopping and donating, where are they shopping and donating, and what are they are buying and donating. We can use this information to more effectively manage our retail operations. More importantly, however, we can combine this information with social media and other digital marketing to connect with and engage with our shoppers and donors. In short, we can improve the customer experience.


[1] “Seeking CMOs: Must Know Big Data and Digital Marketing,” Forbes.Com, January 15, 2013.

Next Up: Systems

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.

Third in a series of post on Corporate Connectivity: the Confluence of Networks, Communication (and Collaboration), Information, and Systems. N.C.I.S Indianapolis – Pilot and N.C.I.S Indianapolis – Episode 1

“A true revolution in corporate communications is unfolding with regard to how corporate relationships are affected in all areas: press and public relations, investors, partners and clients, employees, etc. Understanding and using this change presents one of the great challenges of our time,” states Paul A. Argenti in his book, “Digital Strategies for Powerful Corporate Communications.”Business people standing with hands together

The catalyst for this revolution is the dramatic decline in the cost of communication brought about by the Internet and the ease of collaboration enabled by social media. The impact of this revolution has lead the authors of “Wikinomics,” Don Tapscott and Anthony D. Williams, to believe that companies that do not change their structures will become irrelevant, while those that leverage the lowering cost of communication and social media to create mass collaboration will survive and dominate.

This revolution means that more and more of a company’s communications are through digital media of all kinds: web (Internet), social media and mobile. This leads to the marriage of marketing and technology. Many industry pundits predict that Marketing’s slice of the technology budget will exceed that of traditional IT’s in the next three to five years.

Goodwill Indy is no exception. Rarely am I involved in discussions with our mission partners that do not involve some sort of marketing and communication. Likewise, many meetings and projects spearheaded by Marketing involve some sort of technology. Ensuring each is involved is a monumental task of teamwork and collaboration.

In IT circles, we used to have (and in some cases still have) tension between infrastructure (hardware) and applications (software) as to which technology was more important: “Hey, your hardware is just a paperweight without my software” or “Hey, your software is just a bunch of 1’s and 0’s without my hardware.” It always reminded me of the Reese’s commercial: “You got peanut butter in my chocolate. You got chocolate in my peanut butter.” Now it’s “technology” and “content.” IT can deliver a portal, digital sign or even a new website, but without content, they are pretty much expensive doorstops.

Our Corporate Connectivity Committee has wrestled with the question of internal communication for months. We are trying to answer four very important questions:

“What do you want to say?”

“How do you want to say it?”

“What do you want to hear?” and

“How do you want to hear it?”

The answers are as many as our employees.

When it comes to communicating with our customers, other external stakeholders and partners, and the community, the answers grow exponentially. But more and more, they involve web, social media and mobile technologies.

Next Up: Information

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.

In the pilot post N.C.I.S. Indianapolis – Pilot, Connectivity was defined as the confluence of Networks, Communication (and Collaboration), Information, and Systems: N.C.I.S.. Today, we explore Networks and their impact on Connectivity. 

I don’t mean networks in the technology sense; I mean those internal and external, formal and informal networks that connect people together within a company and connect the same people to others outside the company.

060807.networks-2In his book, “The Future of Work,” Thomas Malone compares the transformation occurring in business today to the evolution societies have experienced. In antiquity, societies were made up of bands of people. They were very decentralized and unconnected. During the Middle Ages, kingdoms brought these bands under centralized control, but they were still largely unconnected from the central power. Democracies enabled society to decentralize and still remain connected.

In the early 1900’s, businesses were small, local shops — again, decentralized and unconnected. By the middle of the century, large centralized corporations began to form. However, like kingdoms, the cost and difficulty of communication meant that many parts of these mega-corporations remained virtually unconnected. Today, with the birth of the Internet, communication costs continue to plummet and many of the barriers are eliminated, leading to organizations made up of complex networks of employees, partners and customers.

Authors Ori Brafman and Rod A. Beckstrom, in their book “The Spider and the Starfish,” postulate that the difference between a rigid, hierarchical organization and a more fluid, networked organization is analogous to a spider (hierarchical) and a starfish (network). When you cut off a spider’s head, it dies. A starfish does not have a head, so when you cut off one of its legs, it grows a new one (and, sometimes, forms a new starfish from the severed leg). Starfish organizations are more flexible, adaptable and resilient. There are incredible examples of starfish organizations: from the Apaches, to the modern-day Craigslist, Wikipedia and even Alcoholics Anonymous.

On the surface, Goodwill Indy appears to be made up of four very disparate business units: retail, commercial services, education and community initiatives. But when you dig a little deeper into the holistic services we provide to employees, students, mothers and their families, you can see how connected they truly are.

There may be a student in one of our schools that learns they are pregnant and in need of the type of support we provide through Nurse-Family Partnership. Or we may have a woman already being supported by NFP who needs a job to support her new family. With 51 retail locations and multiple commercial services sites, we can provide that employment opportunity. Or there may be a retail or commercial services employee who lacks a high school diploma and could benefit from the educational programs in our schools. Connections… linkages…

When you enlarge the circle to students’, employees’ and mothers’ families, friends and acquaintances, the impact of these holistic services expands exponentially.

Looking beyond our own services, we partner with many other individuals and organizations in central Indiana to provide a pathway out of poverty for those we serve. These connections strengthen our knowledge, abilities and services. They enable us to scale and be sustainable.

Next Up: Communication & Collaboration

If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.