Let’s do coffee. I would be hard-pressed to count the number of cups of coffee I’ve had at local coffee shops. Two, three, four times a week for ten or eleven years. THAT is a lot of coffee. Let’s do coffee. It sounds like a tone-deaf imperative in this age of social distancing. However, despite the stay-at-home and social distancing mandates, it is a practice I have maintained, albeit virtually. 

Let’s do coffee. It is a commitment I made eleven years ago. It’s my way of saying thank you and paying it forward to those who took time out of their busy schedules to have coffee with me. In 2009, I found myself in a position I had not been in up to that point in my career. I was in a job search. I was in a job search without having a job. I was struck by the number of people who stopped what they were doing to meet for coffee, talk, and help. 

What is it about coffee?

Today, my coffee meetings fall into three broad categories: catching up with friends, sales professionals who want my take on the local market, and, yes, people in transition (and those considering a change). Whenever anyone in the latter category reaches out, my answer is “Let’s do coffee”. 

In fact, “Let’s Do Coffee” was the working title for my new book Amplify Your Job Search – Strategies for Finding Your Dream Job. Until, well, you know, branding (hey, I am kind of the #AmplifyGuy, #RockandRollScarecrow, #RocktheSox guy). The book is a culmination of lessons learned, advice received, advice given, and experience. Sorry for what feels like a commercial interruption, that is not my intent…but, if you want to buy the book you can get it on…nevermind!

Over these years of having coffee, I have seen many professionals who were prepared for their search. They knew who they were and they knew what they wanted. I have seen others who, well, weren’t and didn’t. Other than working with the university’s career services department or with an outplacement firm, we don’t teach someone how to search for a job. (Hence, the need for the book and more shameless promotion of same). 

I believe the difference between those who did and those who didn’t comes down to two essential and related practices: reflection and branding. 

Reflection

Journaling has been a part of many successful leaders for centuries. The library is full of biographies and autobiographies of business leaders, government leaders, and thought leaders. The common thread, most kept some sort of record (uh, journal) of their thoughts, insights, and activities. 

Keeping a journal is a powerful tool. Not only does it help you to keep track of details that would be lost to time, but it provides a way to learn from the past…your past. Part of the magic of keeping a journal is to re-read it, weeks, months, even years later. The magic? The lessons change! Why? The journal hasn’t changed…you have!  

Keeping a journal is a great way to understand who you are and what you want and need from your career. I know I have written of this in prior posts…I just can’t emphasize the importance enough. 

Branding

Personal branding is the other essential element, and yes, it is related to journaling. Branding is who you are and how others see you. I was first introduced to personal branding in the mid-2000s by a boss of mine. I have to admit, I thought it was a load of crap! (Sorry, Ron!). Like many lessons in life, we learn the value of something long after we have been introduced to it. 

We all have personal brands. It’s our reputation. How do people see you? What are their first impressions? What are their lasting impressions? That is your personal brand. The question isn’t do you have one, but rather, is it an intentional one? Do you curate your brand? 

A personal brand is made up of four components: your strengths, your values, your passions, and your purpose. Identifying those components takes deep reflection (hence the relationship with journaling). Have you done the work? Do you know your personal brand? 

Coffee and Leadership

Reflection and Branding are not only essential to a job search. They are essential to leadership. If you don’t journal, I urge you to start today. It is easier than it sounds. If you don’t know your personal brand, begin to explore the key components. THAT is your call to action from reading this post. Start today! 

 

Read more about reflection, branding, and coffee in my new book Amplify Your Job Search – Strategies for Finding Your Dream Job! Learn more and order your copy by clicking on the cover: